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Inside USA Gymnastics
Bob Colarossi
September/October 2003 Over the past couple of years, USA Gymnastics has become a larger and more diverse organization. With the addition of the trampoline, tumbling, and sports acrobatics disciplines, not only has the number of members increased, but the personality of the organization has also changed. USA Gymnastics now truly represents the broad based opportunities in the sport. In keeping with this progress, USA Gymnastics has recently undertaken a change in its logo and branding strategy. Developed in conjunction with Indianapolis-based Cranfill and Company, USAGymnastics will unveil a new logo and brand statement at the U.S. Gymnastics Championships. The new logo is designed to reflect the precision, flexibility, and movement that are characteristics of gymnastics. Its red and blue coloring represents the patriotic nature of our organization. Most appropriately, we believe the figure represents the core athlete that participates in every discipline within gymnastics. Among the most constructive aspects of gymnastics are the lifetime rewards that the sport encourages. Whether you go on to participate in other sports, cheerleading, dance, or become a doctor, lawyer, or other professional, the fitness and confidence inspired by gymnastics are lifetime qualities that remain with you forever.
USA Gymnastics is poised to bring renewed success at the elite level in the next two years. Our current group of national team members represent the deepest level of talent the country and the world have ever seen. With the upcoming World Gymnastics Championships in Anaheim, and the Olympic Games next summer, we are confident this new identity will be reinforced by many medal winning performances.
Bob Colarossi This article is reprinted from the July/August 2003 USA Gymnastics magazine, Vol. 32, No. 3.
About USA Gymnastics Online. URL: http://www.usa-gymnastics.org/publications/usa- gymnastics/2003/5/pres-3usa03.html |
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With this in mind, the branding statement which best reflects these benefits is USA Gymnastics - Begin Here …Go Anywhere. This simple, yet very powerful message, is one that can be used at all levels of the sport, whether you are a Level 5 gymnast or a World Champion. This branding statement is also incorporated into the logo design, with the legs beginning at a very fine point, and continuing through the arms toward infinite.
